BRAGA 25 – COMMUNICATION PLAN
Objectives of the operation
This operation arises as a legacy of the bid for European Capital of Culture and represents recognition of the work carried out in preparation for ECoC 2027. The award of the title Portuguese Capital of Culture 2025 reflects a commitment to the continuity of the vision, concept and artistic programme set out in the Bid Dossier.
The main objectives of this operation are the planning, promotion, development and implementation of the initiatives envisaged within Braga 2025 – Portuguese Capital of Culture.
Activities and expected/achieved results
The implementation of the activities envisaged within this operation, namely through the Communication Plan—whose objectives are fully aligned with the priorities of the Tourism Strategy 2027—will enable:
- public recognition of the importance of financial support provided by Turismo de Portugal, I.P.;
- increased engagement of diverse audiences with the cultural resources of the territory of Braga and the Northern Region of Portugal; and
- strengthened overall perception of public investment in cultural projects and its importance in the development of the national tourism offer.
Call title
Braga 2025 – Portuguese Capital of Culture
Region of intervention
Northern Region, with a particular focus on the Municipality of Braga
Beneficiary entity
Faz Cultura – Empresa Municipal de Cultura de Braga
Operational Programme
Turismo de Portugal, I.P.
Operation title
BRAGA PORTUGUESE CAPITAL OF CULTURE 2025
Start date
11-01-2025
End date
30-04-2026
Eligible funded cost
€500,000.00
ERDF co-financing
€500,000.00
National contribution (Faz Cultura)
€0.00