At the end of 2014, Teatro Circo began a project to modernise its information and communication technologies, with the aim of enhancing the use of ICT to improve the quality of the services provided, developing more efficient and transparent services, and streamlining and simplifying the organisation’s internal procedures.

Through the development of new technological infrastructures, this project aims to: reduce contextual costs and improve Teatro Circo’s organisational processes; enable better management of its internal processes and a simpler and more comprehensive organisation of information; and provide more efficient and interactive access to information about the public services offered to audiences.

By enabling broader and more interactive dissemination of the institution’s cultural programme, as well as greater flexibility and efficiency in ticketing procedures, this project will contribute to the sustained growth of audiences, who are the beneficiaries of Teatro Circo’s services. At the same time, by making internal processes more efficient and effective, the project will contribute to their dematerialisation, leading to a reduction in carbon footprint and internal costs, while also improving overall time management in service delivery and ensuring agile and comprehensive access to all management information.

In this context, the project is structured around three areas of action:

Improving public access to information about Teatro Circo’s services through the development of a new website, launched in April 2015. This website, with more intuitive navigation, more detailed information and multimedia content on the cultural programme and services provided by this public entity, is accessible anywhere and optimised for use across different fixed and mobile devices.

Modernising the ticketing service in line with new technological trends, enabling access management that supports the growing use of online platforms and ensures more immediate and comprehensive recording of services provided.

Developing a flexible internal management software system capable of integrating existing solutions and supporting document management, event management and human resources management within a single platform. This system will allow for the dematerialisation of processes, reduced time in carrying out daily tasks and procedures, increased efficiency in public service delivery, and the centralisation of all management and event information in one place.

These three components will enable a significant qualitative leap in Teatro Circo’s internal management and organisation, as well as a meaningful impact on its relationship with the public in the provision of cultural programming services.

In terms of expected results, the project anticipates an increase of 20,000 visits to the Theatro Circo website and that all project measures will reach a potential audience of 90,000 people.

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